By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how best to arrange it so as to not produce the dreaded analysis paralysis....
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“Robert Cialdini is the world’s foremost expert on persuasion and the author of the book, “Influence: The Psychology of Persuasion” which is a classic no adviser should go without reading.”