Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...
I’ve been working toward September 6th for years. Here’s why.
It’s been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first appeared. Lots of people have asked me why I...Great Pre-Suasion Moments in History: Queen Elizabeth I’s Powerful Speech
By Dr. Robert Cialdini In 1588, British troops massed against a sea invasion from Spain at Tilbury were deeply concerned that their leader Queen Elizabeth I, as a woman, would not be up to the rigors of battle. In addressing the men, she dispelled their fears...
