Enter now! Twitter New Year’s Resolution Contest – Enter for a chance to win a Kindle Fire HDX
We want to help our followers keep their New Year’s resolutions using one of the Six Principles of Persuasion. The Principle of Commitment & Consistency states: “Once we have made a choice or taken a stand, we will encounter personal and interpersonal...
3 Drivers That Increase Your Influence – Part 3
By: Steve Martin, CMCT Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by triggering one of just three simple human motivations: 1) The...
3 Drivers That Increase Your Influence – Part 2
By: Steve Martin, CMCT In last month’s post we claimed that, despite an abundance of strategies used to influence the decisions and behaviors of others, researchers have found that the most successful strategies gain their persuasive strength by triggering one or more...
