

Robert Cialdini BRIEF BIOGRAPHY Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. … Cialdini identifies and explains the six universal principles of persuasion that move others toward yes.
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Workshop Testimonials
Principles of Persuasion (POP) Training Testimonials “This workshop was very insightful and made absolute sense in terms of the Principles and their application. … Finishing Technology, Inc “Anyone and everyone can benefit from the Principles of Persuasion Workshop.” – … This program on the Principles of Persuasion was a must!
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He is the Undisputed Master of All things Persuasion.” “ … ” Tamsin Henderson, Founder at CopyKooks Learn More ”Dr Cialdini is Responsible to Bringing the Science of Persuasion in an Accessible way to the Business World.” Noted by everyone from Tim Ferriss to Forbes, Dr. … LEARN MORE ABOUT THE SEVEN PRINCIPLES OF PERSUASION About Dr.
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Books and Publications
Optimal persuasion is achieved only through optimal pre -suasion. … Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. … Based on more than sixty years of research into the psychology of persuasion, Yes!
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