When the Science is Available…Why Use Anything Else?

Principles of Persuasion (POP)® Workshop




POP® Workshop Slide Show

The Principles of Persuasion Workshop®— is the only workshop endorsed by, developed by and based on the groundbreaking research of Dr. Cialdini, author of the New York Times bestseller, Influence: The Psychology of Persuasion.

What They’re Saying About POP® Workshops

— Laura Anderson, Affiliate Manager, Shopify
— Mariel Pereyra, Director of Compliance, American Express
— James Karban III, Real Estate Investor, Sell Land Fast
— Damian Prosalendis, CEO, Dare and Conquer Media
— Arnaud Blavier, President, Emotional Intelligence Academy

Leverage Small, Inexpensive Changes 
for Big Effects

Using the right words at the right time can lead people to be liked, trusted, helped, and followed by others and open others up to new ideas, suggestions, and proposals. Don’t let your team members get caught unprepared or unequipped for their next important business conversation. At the POP Workshop, participants will learn to identify those words and how and when to use them.

POP Workshop Participants Will Discover and Practice How to:

  • Avoid bungling away critical “moments of power”
  • Create lasting results founded upon small, strategic changes
  • Create and maintain long term trusted relationships
  • Recognize and say the right thing in the most powerful “Moments of Power”

Delivered by a Cialdini Expert

Only Cialdini Method Certified Trainers (CMCT) are endorsed to facilitate this workshop. Each CMCT has been personally trained by Dr. Cialdini and IAW’s Director of Training, Dr. Gregory Neidert, and has passed rigorous requirements in order to earn and maintain the CMCT designation.

We bring the training to you, whether it’s in-person or online.

For over 23 years, we’ve delivered hundreds of two-day in-person Principles of Persuasion (POP) Workshops to thousands of people around the world. With the current travel restrictions and teams located all over the globe, your team now has the opportunity to experience the POP Workshop© via the online platform of your choice in a shorter duration over three or four days.

POP® (Principles of Persuasion) training is available to organizations as custom in-house workshops–both in-person and online. Individuals can attend through our public workshops.

About Dr. Robert Cialdini, 

the “Godfather of Influence”

More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.

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Local Office Location

Tempe, Arizona

Copyright © Influence At Work. All Rights Reserved.

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Local Office Location

Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative