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INFLUENCE AT WORK® is Proud to Work With:

Dear Meeting Professional,

As the most-cited social psychologist in the field of influence, Dr. Robert Cialdini conducts keynotes worldwide on the Seven Principles of Persuasion and on his latest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Dr. Cialdini presents the Seven Principles in an engaging, entertaining way that reflects his groundbreaking scientific research and the decades he has spent building upon it.

Please see below for keynote descriptions which Dr. Cialdini will personally customize for your audience, and click here to book Dr. Cialdini for your next event. We’re excited to help your business grow through the power, science, and ethical practice of persuasion.



Dr. Robert Cialdini’s Most Popular Keynotes

  • Influence: The Ultimate Power Tool

    (Suggested length 40-90 minutes)

    Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable. Here, Dr. Cialdini identifies and explains the seven universal principles of persuasion that move others toward “yes.” When used correctly and ethically, these scientifically tested principles produce lasting relationships and strong, long-term change.

    Discover the Benefits

  • Pre-Suasion: Opening the Door to Persuasion

    (Suggested length 40-90 minutes)

    In this program, Dr. Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. He will explain how to capitalize on the essential window of time before you deliver an important message, preparing people to be receptive to a message before they experience it.

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  • Influence During Times of Uncertainty

    (Suggested length 60-90 minutes)

    During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, focusing on the principles that are most effective during conditions of uncertainty and ones that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.

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  • Leadership through the Power of Persuasion

    (Suggested length 60-90 minutes)

    It is through the influence process that we lead, generate, and manage change. In his presentation, Dr. Robert Cialdini extracts from the seven universal principles of influence—those that are so powerful that they create desirable change in the broadest range of circumstances. He emphasizes non-manipulative use of the principles so that those who are influenced feel personally committed to the new direction and their relationship with the leader.

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About Dr. Robert Cialdini, 

the “Godfather of Influence”

More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.

Clients Influenced by Dr. Robert Cialdini’s Keynotes

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Local Office Location

Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative