Bas Wouters, CMCT

Cialdini Method Certified Trainer®

Bas is an expert in the field of persuasion and behavior design. He is author of the Dutch bestselling book ‘Online Influence’. Also is he the founder and CEO of the Online Influence Institute.

With his online lead generator, he disrupted the kitchen industry and generated millions of turnover. He is the only one in the world who can call himself a Cialdini Method Certified Trainer and a BJ Fogg Certified Tiny Habits coach.

He coached and trained hundreds of professionals worldwide to increase their offline and online success. His mission: to help people and companies to a better level of performance by teaching them to apply the principles of persuasion and behavior design


Number one bestselling author in The Netherlands as named by, Built a multimillion euro business from scratch, Cialdini Method Certified Trainer, Cialdini Certified Pre-suasion trainer, BJ Fogg Certified Tiny habits coach, Certified Mental Management Instructor.

Clients trained by Bas

  • Ingram Micro
  • I-KOOK

What Dr. Cialdini Says About Bas:

“When Bas Wouters leads an influence workshop, participants invariably lean toward him, because a combination of personal charisma and deep knowledge of the topic. As a consequence, engagement and learning reach outstanding levels.”

– Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

What others say about Bas:

— Nick Winterswijk, Learning Consultant, Springest
— Tim Groeneveld, I-Kook
— Danny Van Rijn, Head of International e-Learning Providers, Springest
— Jim Halfens, CEO, DivorceHotel, International