Dan Norris, CMCT

Cialdini Method Certified Trainer®

Dan Norris is a lively, energetic, and engaging presenter who specializes in the science of ethical influence, organizational culture, creativity, sales, and leadership. Dan is only one of a handful of people worldwide who carry the CMCT (a specialization in the psychology of persuasion) and the CPT (a specialization in the science of pre-suasion) designations. Both of these certifications were earned directly from Dr. Robert Cialdini – the leading authority on the subject of influence.

His entertaining presentation style weaves humor, real-life application, and science together in a way that involves the audience and leaves them with ideas they can immediately apply. Dan has worked with public, private, and governmental clients for over 25 years, contributing to measurable increases in performance, customer and employee satisfaction, innovative marketing strategies, and millions in additional revenue.


Dan has a developmental philosophy of focusing on the vital few vs. the trivial many – only investing in tools, training, and coaching that clearly change behavior. This has caused him to be cited in several textbooks, articles, and trade journals. When not speaking, he is responsible for preserving Holt’s highly successful Values Based Leadership™ program, which has been recognized by experts including Dr. Ken Blanchard and Dr. Michael O’Conner.

biggest influences

My Grandfather Don Norris Sr. was my biggest influence. He lost his father during the Spanish Flu pandemic in 1918. While he didn’t get to know his father, he made sure his children would know theirs. My father passed this gift on, as I do now with my children. The kindness, dignity, and respect we give others is like a ripple on the water, eventually splashing upon shores we never imagined we could reach.

Clients trained by DAN

  • AT&T
  • Kraft Foods
  • Charles Schwab
  • State Farm Insurance
  • Lowes
  • Del Monte Foods
  • Department of Veterans Affairs
  • CVS
  • AIG
  • Spurs Sports & Entertainment

See Dan Norris in action.


What Dr. Cialdini Says About Dan:

“There are a lot of positive things I could say about Dan Norris as a presenter.  But, here’s what I think is the most informative: When Dan does a program for us, the satisfaction and received-value ratings are in the stratosphere.”

– Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

What others say about Dan:

— Jason Knight, Paratek
— Rosey Valencia, Sr. Managing Director, Client Development, Destra Capital
— Matt Williamson
— Jerome Wilson, CVS Caremark
— Barbara Burgess, CEO, Pathways Home Health and Hospice
— J.P. Vanden Boogaard, Regional Vice President, MetLife
— David Bardeen, Director of Sales, Ariel Corporation
— Hugh Malone, Vice President, Cotton Inc
— Dave Burritt, Corporate Controller, Caterpillar
— Joe Crawford, Account Manager, Holt Caterpillar
— Rick Pych, Vice President of Finance, Spurs Sports and Entertainment (NBA San Antonio Spurs)
— James Ludwig, Executive VP, Westar Energy
— Patricia Lippe Davis, V.P. Marketing, AARP Media Sales
— Maureen Sosinhoms, LexisNexis
— Greg Johnson, LexisNexis

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Local Office Location

Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative