INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.
With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.
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A Revolutionary Way
About Dr. Robert Cialdini
Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.
Learn MorePre-Suasion
A Revolutionary Way
to Influence and Persuade
NEW YORK TIMES BESTSELLER
Take your influence and persuasion to the next level with Pre-Suasion.
PRINCIPLES OF PERSUASION (POP) Workshop®
FOR MORE INFO
NEXT WORKSHOP:
September 14th & 15th, 2017
Tempe, AZ
Influence at Work® is Trusted by
Tom Peters owns “excellence,” Malcom Gladwell owns “tipping,” Geoffrey Moore owns “chasm,” and Robert Cialdini owns “persuasion”.
-Guy Kawasaki
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Principles of Persuasion (POP) Workshop®
The next Principles of Persuasion (POP)® Workshop is being planned right now.
Keynote Speeches
Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world.
LEARN MORE Principles of Persuasion Corporate Workshops
Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.
LEARN MORE 2017 Public POP® Workshops
The next Principles of Persuasion (POP)® Workshop will be held on September 14th & 15th, 2017 in Tempe, Arizona. Click to learn about attending.
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Cialdini Asks: Amy Cuddy
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interviewQuiz: Are you a sucker or an influence master?
Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll be good at it, because they’ve learned how to put proven influence techniques — glowing testimonials, emotionalA Happier You in 2017
My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals. And, if there’s one personal goalGreat Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic
By Dr. Robert Cialdini In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner Charlie Munger. Many investors were worried
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