ANNOUNCING the CERTIFIED COACH and LEARNING program
Dr. Robert Cialdini’s Bestselling Books
Dr. Cialdini’s books are published in 44 languages and have sold over 7 million copies. He is a New York Times, Wall Street Journal and USA Today bestselling author. He has been elected to membership in The National Academy of Sciences.
The New INFLUENCE by Robert Cialdini
New research, new insights, new examples, and online applicationsLearn More
Principles of Persuasion Training for your Team
Now offered in-person and onlineLearn More
Ethically Move Others to Say “YES!” To Requests
There’s a Principle for each of your most pressing influence challenges. Whether an important potential client is working with a competitor, you’re stuck in the beginning stages of a project or proposal, or you’re struggling to make a personal connection with a prospect or customer, The Seven Principles of Persuasion make up the blueprint that moves others to say “Yes!” to your requests.
We’ve carefully chosen the word “Principles” because these are authentic, ethical practices that are universally applied. No tricks, no schemes. Just real, proven, science-based strategies designed to help you increase your influence and consistently hear the answer you want: “Yes!”
Dr. Cialdini is the originator in the research and practice of the psychology of influence. He developed a unique program founded upon the ethical practice of influence and persuasion that leads to growth and success in business.
Programs are Available as In-Person, Virtual and Live Streaming Workshops
These are the ONLY influence programs endorsed and developed by Dr. Robert Cialdini.
Keynotes are Available In-Person and Virtual
Featuring topics such as Influence During Times of Uncertainty, Influence: The Ultimate Power Tool, and Pre-Suasion: Opening the Door to Persuasion, our keynotes presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) will propel you to your goals. These customized presentations feature valuable takeaways that move people to take action.
Workshops are Available In-Person and Virtual
Based on Dr. Cialdini’s pioneering book, Influence: The Psychology of Persuasion, our influence training workshops will help your team to ethically apply Dr. Cialdini’s Six Principles of Persuasion so they can hear ‘Yes’ more often.
The Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve their effectiveness and productivity.
Public POP Workshops®
Workshops are Available In-Person
Join us for a Public Principles of Persuasion (POP) Workshop® and explore how to ethically and effectively apply the Principles of Persuasion® to move people to change, to act and to say ‘Yes’ to all types of requests—particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice.
About Dr. Robert Cialdini
Dr. Robert Cialdini, the author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK® is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.
Dr. Cialdini has earned a world-wide reputation for his ability to
translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible.
INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies.
Offering keynote presentations and training workshops, IAW® serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations, and educational institutions.
With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW® is well-positioned to continue to maximize professional success.
“Despite the decades that have followed and changes that have arisen in the world of persuasion, he remains the authority on the topic.”
“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”
“Influence is an amazing self-help book and it will boost your overall ability excel as a leader at least 10-fold. And it is an entertaining and enjoyable read.”
“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.”
“No one in advertising had considered investigating the persuasive power of an admitted weakness until Cialdini.”
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”