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About Dr. Robert Cialdini

Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.

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Pre-Suasion

A Revolutionary Way
to Influence and Persuade

NEW YORK TIMES BESTSELLER

Take your influence and persuasion to the next level with Pre-Suasion.

  • Amazon
  • Barnes & Noble
  • 800 CEO Read
  • Indiebound
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Moment Maker Workshop

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NEXT WORKSHOP:
July 25, 2018
Tempe, AZ

Influence at Work® is Trusted by

CNBCFortune MagazineBusinessWweekBBCWall Street JournalForbesWashington PostTime Magazine

"Cialdini’s principles can and should affect every area of our digital marketing experience. From landing page design, to branding, to social interaction — we have a lot to learn from this brainy psychology professor."

-Jeremy Smith, Conversion Expert
  • Principles of Persuasion

    Check out our animated video with over 10 million views.

    I WANT TO LEARN WHAT MY COMPETITORS MAY BE USING

About IAW

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.

With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.

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Persuasion Certification

Cialdini Certification Readiness Assessment

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INFLUENCE AT WORK Keynote addreses

Keynote Speeches

Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world. Learn more using the button below.

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Principles of Persuasion Corporate Workshops

Corporate Workshops

Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.

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2017 Public POP Workshops

2018 Public POP® Workshops

Join us and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice. Click to learn about attending.

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Dr. Robert Cialdini’s Best Selling Books

See Books | Buy Now
  • Pre-Suasion by Dr. Cialdini
  • Influence Book
  • Influence Psychology of Persuasion Book
  • Yes Scientifically Proven Persuasion Book
  • The Small Big Book
  • Influence by Dr. Cialdini

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