INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.
With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.
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About Dr. Robert Cialdini
Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence. Dr. Cialdini’s certified influence training and keynote addresses translate his findings into practical and ethical sales, marketing, management, and business applications.
Influence at Work® is Trusted by
Tom Peters owns “excellence,” Malcom Gladwell owns “tipping,” Geoffrey Moore owns “chasm,” and Robert Cialdini owns “persuasion”.
-Guy Kawasaki
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Principles of Persuasion (POP) Workshop®
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Keynote Speeches
Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world.
LEARN MORE Principles of Persuasion Corporate Workshops
Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.
LEARN MORE 2016 Public POP® Workshops
Registration for the next Principles of Persuasion (POP)® Workshop will be opening soon. Click to receive email updates.
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