INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.
With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.
Skip to main content
Pre-Suasion
A Revolutionary Way
About Dr. Robert Cialdini
Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.
Learn More
Pre-Suasion
Now in
Paperback
A Revolutionary Way
to Influence and Persuade
NEW YORK TIMES
and WALL STREET JOURNAL BESTSELLER
and WALL STREET JOURNAL BESTSELLER
Financial Times Best Business Books
Inc.com's Best Sales and Marketing Book
Principles of Persuasion (POP) Workshop®
LEARN MORE
NEXT WORKSHOP:
April 25th & 26th, 2019
Tempe, AZ
Influence at Work® is Trusted by
Cialdini’s principles can and should affect every area of our digital marketing experience. From landing page design, to branding, to social interaction — we have a lot to learn from this brainy psychology professor.
-Jeremy Smith, Conversion Expert
-
Principles of Persuasion
Check out our animated video with over 10 million views.
Keynote Speeches
Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world. Learn more using the button below.
YES, COUNT ME IN Corporate Workshops
Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.
LEARN MORE 2018 Public POP® Workshops
Join us and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice. Click to learn about attending.
I DON'T WANT TO MISS OUTSubscribe to the IIR blog
Connect With Us
