Skip to main content

INFLUENCE AT WORK - INFLUENCE AT WORK- Official Site

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on YouTube
New Pre-Suasion book by Dr. Cialdini
  • Home
  • About Us
    • FAQs
    • Robert Cialdini, PhD
      • Dr. Cialdini’s Biography
      • Books and Publications
      • Presentations & Keynotes
      • Curriculum Vitae
      • Consulting
        • Testimonials
          • Financial Services
          • General
          • Healthcare
          • Testimonials – Technology
          • International Business
          • Leadership & Management
          • Sales & Marketing
      • Downloadable Photos
    • Company Information
    • Executive Leadership
      • Robert Cialdini, PhD
      • Gregory Neidert, PhD
      • Bobette Gorden
    • CMCT Trainers
    • INFLUENCE AT WORK Staff
  • Speaking
    • Robert Cialdini, PhD
      • Dr. Cialdini’s Biography
      • Books and Publications
      • Presentations & Keynotes
      • Curriculum Vitae
      • Videos
      • Testimonials
        • Financial Services
        • General
        • Healthcare
        • Information Technology
        • International Business
        • Leadership & Management
        • Sales & Marketing
      • Downloadable Photos
    • CMCT Speakers
    • Testimonials
  • Training
    • Workshops
    • CMCT Certification
    • Certified Trainers
    • CMCT Testimonials
    • Exclusive CMCT Login
    • Test Your IQ (Influence Quotient)
    • CMCT Readiness Quiz
  • POP Workshop
    • Corporate Customized Principles of Persuasion (POP) Workshop®
      • Workshop Materials
      • Clients
      • Workshop Testimonials
      • Contact
      • Fees and Details
      • Past POP Photos
    • Public POP Workshops®
      • Workshop Overview
      • What You Will Learn
      • POP Workshop® Testimonials
      • Contact
      • Past POP Photos
  • Pre-Suasion
    • Pre-Suasion Training
    • Pre-Suasion Keynotes by Dr. Cialdini
    • Course Adoptions
  • Media
    • Articles and Case Studies
    • Downloadable Photos
    • Videos
  • Store
  • Contact Us
  • Blog
    • Subscribe to IIR Blog
Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on YouTube

About Dr. Robert Cialdini

Larry King meeting with Dr. Robert CialdiniDr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence. Dr. Cialdini’s certified influence training and keynote addresses translate his findings into practical and ethical sales, marketing, management, and business applications.

LEARN MORE

Influence at Work® is Trusted by

1-cnbc2-fortune3-business-week4-bbc5-wall-street-journal6-forbes7-washington-post8-time

Tom Peters owns “excellence,” Malcom Gladwell owns “tipping,” Geoffrey Moore owns “chasm,” and Robert Cialdini owns “persuasion”.

-Guy Kawasaki
  • Principles of Persuasion (POP) Workshop®

    Receive notification of the date and location of the next POP.

    CLICK TO SUBSCRIBE

About IAW

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.

With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.

LEARN MORE
certification-icon

Cialdini Certification Readiness Quiz

Take the Quiz Now
fp-cta-2-keynote

Keynote Speeches

Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world.

LEARN MORE
fp-cta-1-workshops

Principles of Persuasion Corporate Workshops

Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.

LEARN MORE
fp-cta-3-pop

2016 Public POP® Workshops

Registration for the next Principles of Persuasion (POP)® Workshop will be opening soon. Click to receive email updates.

CLICK TO SUBSCRIBE

Subscribe to the IIR blog

SUBSCRIBE TODAY

Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic

In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner Charlie Munger. Many investors were worried that these levels couldn’t
Continue Reading

Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic

Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target–Justice Anthony Kennedy, who they knew was likely to cast the deciding vote in the companion
Continue Reading

Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal

As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such negotiator he had encountered, he nominated Egypt’s president Anwar Sadat because of a pre-suasive tactic he regularly employed that allowed him to
Continue Reading

Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion

In July 2007, Kim Man-bok, the head of South Korea’s National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers hostage, and negotiations for their release were going badly–two captives had been murdered and two more were scheduled for
Continue Reading

Dr. Robert Cialdini’s Best Selling Books

See Books | Buy Now
  • fp-books-book1
  • fp-books-book2
  • fp-books-book3
  • fp-books-book4
  • fp-books-book5
  • IAW-pre-suasion-book

Connect With Us

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on YouTube

Office

2248 South Forest Avenue
Tempe, AZ 85282
480.967.6070
© 2016 INFLUENCE AT WORK
All Rights Reserved. Privacy Policy
Website Designed By VIEO Design