Hoh Kim, Ph.D., CMCT

Cialdini Method Certified Trainer®

Dr. Hoh Kim has been a Cialdini Method Certified Trainer since 2008. He is the founder, head coach, and lead facilitator at THE LAB h. Hoh’s mission is to reimagine the way executives communicate with customized workshops. With over 20 years of experience at the upper echelons of public relations, communications, and crisis management, he has learned that influence, insight, and interaction are the cornerstones of leadership in the digital age.

He was Managing Director at Edelman, where he led the Korean office to record revenues. He lives in Seoul, Korea, where he runs his own wood workshop, writes, and guides high-level executives from around the world to find their most persuasive voices.


Hoh received his Ph.D. in Culture Technology from Korea Advanced Institute of Science & Technology. His dissertation on public apology effectiveness has been published in international peer-review journals, including Frontiers in Human Neuroscience and PLOS ONE. He has authored more than five books and translated books, including the Small Big and the Person and the Situations. In 2019, the Holmes Report appointed Hoh Kim as one of the 25 innovators in the Asia Pacific.

Biggest Influence

My life has been greatly influenced and improved by conflicts and conversations both with others and myself. After reading Obedience to authority, a classic social psychology book, I asked myself, “am I a psychologically adult?” The question raised a lot of conflicts within myself, and I started a series of conversations with myself and others. Since then, I could be more assertive by expressing myself and listening to others and using my voice better.

Clients trained by Dr. Kim

  • Gilead Sciences
  • Estee Lauder
  • Merck
  • Louis Vuitton
  • Roche
  • GS Caltex
  • Novartis
  • Elsevier
  • BlueHouse (Korea Presidential Office)

See Dr. Hoh Kim in action.


What Dr. Cialdini Says About Dr. Hoh Kim:

“What a delight it is to have Hoh Kim as a partner. He has given me confidence that, in anything we do together, he will perform at the highest levels. I am certain that the same will be true for you. His intelligence and conscientiousness assure it.”

– Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

What others say about Dr. Hoh Kim:

— Dr. Gregory Neidert, Director of Training, INFLUENCE AT WORK
— Chan Kwon, Executive Director, Beautiful Foundation
— Hojin Choi, Managing Director, Allergan
— Daye Kim, Reporter, The Korea Times
— Dr. Jae-Joon Yim, Seoul National University Hospital

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Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative