Dr. Robert Cialdini
“The Godfather of Influence”
A Lifetime of Influence
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
He is referred to as The Godfather of Influence because all the others stand on his shoulders. All others use his research. He is the originator. He isn’t the godfather because of his ability to tell stories and apply the science. He created the science.
Research and Discovery
Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland.
He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
In acknowledgment of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages.
Influence: Psychology of Persuasion is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.com
Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.
Dr. Cialdini Code of Ethics
For those who gain power from knowing and using the Science of Influence, these are Dr. Cialdini’s established ethical guidelines. With these Principles that he has codified over the last 35 years comes great responsibility to:
- Be truthful
- Forgo manipulation of others
- Forgo manipulation of facts
- Use the principle(s) that already exist naturally in your situation.
- Use the principle that demonstrate what is wise for all concerned
- Refrain from using any Principle in a way that could injure your relationship.
- Inform (that is, educate) people into agreement
- Ensure any “contrast” used is relevant to the situation
- Own up to any mistake ASAP. And remember the “but”.
What They Say About Dr. Cialdini
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
“Both your content and style of presentation make it easy for one to relate your ’Principles of Influence‘ to virtually any business or endeavor.”
“Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”
“Dr. Cialdini’s ability to make the science of influence understandable and immediately usable is only exceeded by his contagious knowledge and passion for the subject.”
“Dr Cialdini is by far our best rated speaker…again.”
“After Dr. Cialdini’s program, the noise of praise was almost deafening.”