INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations, and educational institutions.

With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well-positioned to continue to maximize professional success.

 IAW reaches a worldwide audience that boasts a range of industries including financial services, pharmaceuticals, healthcare, governmental agencies, law, information technology, consumer products, media, telecommunications, and national associations.