Gregory Neidert, PhD

Director of Training

For more than 35 years, Dr. Gregory Neidert has been an organizational consultant, who is an expert in ameliorating organizational and social traps by applying the science of social influence. He works with management and employees to help shape a working culture that is maximally adaptable to ever changing internal and external organizational demands. He focuses much of his time on coaching and training others on the ethical business applications of the science of social influence. Dr. Neidert holds a directorship with INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence (per the research of Dr. Robert Cialdini). In addition, he developed the Core Motives Model of Social Influence. This model helps individuals understand when each of Dr. Robert Cialdini’s six Principles of Influence becomes especially important and most effective. His vast listing of clients range from Fortune 100 companies, to medium and small size businesses, and a variety of government agencies and non-profit organizations. In addition, as President of World of Work, Inc., he is the creator of the World of Work Inventory, a comprehensive psychometric assessment used throughout North America, Britain, Australia, and New Zealand. Dr. Neidert received his Ph.D. from Arizona State University, where he was a faculty member in the Department of Psychology. In his more than 35 years at ASU, he received numerous honors and awards, including Outstanding Professor, Outstanding Faculty, Promoter of Excellence Award, and Research Fellow at the Lincoln Center for Private and Public Sector Ethics. Dr. Neidert’s vast listing of clients range from Fortune 100 companies to medium and small size businesses. Motorola, Honeywell, Intel, Merrill Lynch, Zales Corporation, Nationwide Insurance, Wisconsin Public Service, W.W. Grainger, Baxter Healthcare Corporation, Arizona Public Service, etc. are only a few of his corporate clients.