INFLUENCE AT WORK® is Proud to Work With:
The Principles of Persuasion Workshop®— offered both in-person and online— is the only workshop endorsed by, developed by and based on the groundbreaking research of Dr. Cialdini, author of the New York Times bestseller, Influence: The Psychology of Persuasion.
Leverage Small, Inexpensive Changes for Big Effects
Using the right words at the right time can lead people to be liked, trusted, helped, and followed by others and open others up to new ideas, suggestions, and proposals. Don’t let your team members get caught unprepared or unequipped for their next important business conversation. At the POP Workshop, participants will learn to identify those words and how and when to use them.
At the POP Workshops® Participants Will Discover and Practice How To:
- Avoid bungling away critical “moments of power”
- Create lasting results founded upon small, strategic changes
- Create and maintain long term trusted relationships
- Recognize and say the right thing in the most powerful “Moments of Power”
Delivered by a Cialdini Expert
Only Cialdini Method Certified Trainers (CMCT) are endorsed to facilitate this workshop. Each CMCT has been personally trained by Dr. Cialdini and IAW’s Director of Training, Dr. Gregory Neidert, and has passed rigorous requirements in order to earn and maintain the CMCT designation.
We bring the training to you, whether it’s in-person or online
For over 23 years, we’ve delivered hundreds of two-day in-person Principles of Persuasion (POP) Workshops to thousands of people around the world. With the current travel restrictions and teams located all over the globe, your team now has the opportunity to experience the POP Workshop© via the online platform of your choice in a shorter duration over three or four days.
About Dr. Robert Cialdini,
the “Godfather of Influence”
More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.
What They’re Saying About The Principles of Persuasion (POP)® Workshops
“The POP Workshop gave our team the opportunity to learn techniques to better our program and spearhead our growth with applicable takeaways. I gained a lot of value and insights from the core motives model and the principles taught in the POP Workshop.”
“Excellent workshop and an outstanding leader! Wished I’d have learned about this material many years ago – it would have saved me a lot of headaches!”
“The information presented will have an exponential impact on the amount of deals accepted… and increase our ROI tenfold!”
“The POP Workshop is a highly informative educational experience. I would highly recommend it to every business owner who wants to become more influential.”
“Top class workshop with cutting edge concepts and extremely well presented. Thanks!”