What's New

  • Streaming POP™ Sessions Available

    Customized Principles of Persuasion (POP)® Workshops
    now offered in-person and online

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  • ePOP™ Sessions Available

    Introducing the ePOP Workshop, online and on-demand

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  • Announcing
    The New INFLUENCE by Robert Cialdini

    New research, new insights, new examples, and online applications

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  • Streaming Principles of Persuasion Workshops

    NEXT WORKSHOP: November 4, 5 & 6

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