The Cialdini Institute
You know Dr. Robert Cialdini’s research on why people say yes. The Cialdini Institute is where you learn to use it.
Dr. Cialdini founded the Institute to teach his principles of influence. Its Chairman, Samir Patel, leads it today with Dr. Cialdini’s blessing.
At a glance
- 40+ years of research on why people say yes
- 7 principles, each tested in published studies
- Over 12 million books sold, including Influence
- 1,500+ certified practitioners on six continents
What you can do at the Cialdini Institute
Find out how you persuade
A free assessment that shows which principles you already rely on.
Learn online, at your own pace
The self-paced online program. Graduates earn the Cialdini Certified Practitioner credential.
Practice it in person
Cialdini’s Influence Workshop: Two Days in Atlanta, March 11 and March 12, 2027.
