Proven Science for Business Success
Onsite. Online. On-demand.
The only courses endorsed by, developed by and based on the groundbreaking research of Dr. Robert Cialdini.
INFLUENCE AT WORK® is Proud to Work With:
The success of leaders, executives, managers, and salespeople is measured by their ability to accomplish goals. Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose. We live in a world where those who are the most persuasive are the most prosperous. How successful you are in your professional and personal life depends on your ability to influence others.
INFLUENCE AT WORK (IAW) is pleased to offer you and your employees training on Cialdini’s Principles of Persuasion in several formats—live in-person or online or on-demand.
Skills You Can Use in Every Aspect of Your Life
We help you discover:
How to implement small, inexpensive changes for BIG impact
How to ethically apply the Principles of Persuasion in business
What you can immediately change to be more persuasive in business and life
A Variety of Training Options
In-person or online, and real time or self-paced
In-House/Corporate Principles of Persuasion (POP)® Workshops– Offered in-person and streaming
This training is for groups only.
Based on his pioneering book, Influence: The Psychology of Persuasion, this instructor-led workshop demonstrates how to ethically and effectively apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. In this very interactive, fast-paced program, participants will learn information that is powerful, science-based, ethical and leverages small, inexpensive changes for big effects–and have the opportunity to apply it toward their own current influence challenges.
Public Principles of Persuasion Workshops
This training is open to the public.
Held only once per year for a limited number of people, the open-to-the-public POP Workshop© is a cornerstone for any individual serious about effectively increasing their influence and improving productivity. This workshop will help you implement small, inexpensive changes for big impact and apply these principles toward your own current influence challenges.
ePOP Workshop and Executive Coaching
This training is for groups only.
This new online, self-paced workshop features 23-25 hours of interactive, engaging learning material. You also receive expert executive coaching on applying the principles to your most important sales opportunities. It is the only training solution that includes Cialdini’s seventh Principle of Persuasion, Unity. In addition, it includes a new Cialdini Influence Assessment to ensure your sales professionals are fully proficient before working with prospects.
What They’re Saying About the Principles of Persuasion (POP)® Workshops
"’Implementation of knowledge is the pathway to success.’ The past two days have molded the disbursal of knowledge with the discipline of action models. What a challenge. I hope that my competition doesn’t get a hold of these principles!"
"I've been studying Dr. Cialdini's book for years now and I felt I had a great understanding of the topic and principles, but the POP Workshop made everything very concrete and the "nuances" of influence and persuasion memorable. The POP Workshop is "the glue" that makes it all "hang together."
"Great workshop! Very well done and very useful information delivered in an excellent manner. I would highly recommend the POP Workshop to anyone interested in improving their relationships and in growing their business opportunities."
"Professionals have to reinvent themselves multiple times throughout their careers. If you find yourself at a time like this, the INFLUENCE AT WORK POP Workshop is a 'MUST-DO.' If you don’t need to reinvent yourself, it’s still a 'MUST-DO!'"
"The words we choose matter. Dr. Cialdini truly understands this. Anyone that has to communicate with human beings should take this course."
"The principles of influence are very powerful, but this course takes the implementation to the next level!!! A must if you want to impact and dominate your industry."
"I participate in various workshops and am asked to read business or sales related books often. I found POP® to be by far the most useful as it clearly gives me useful tools that I can easily apply to quickly see real benefits."