Move Your Influence in a Positive Direction
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.
As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert B. Cialdini extracts from this formidable body of work the six universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are: Reciprocation, Commitment/Consistency, Authority, Social Proof, Scarcity, Liking and Unity.
After this presentation, your team will be able to:
- Use Dr. Cialdini’s powerful Seven Principles of Persuasion to compel others to say “Yes!” to requests
- Understand how and why using the Seven Principles ethically is especially important and how to apply them optimally as a leader
- Identify how leaders can persuade others without backlash
- Recognize how leaders can use the Principles to most effectively create new teams
- Provide leadership that brings out the leader in others
- Avoid the mistakes that can sabotage a leader’s influence attempts
- Recognize the highly effective piece of “psychological real estate” that exists right BEFORE your influence attempts
Dr. Cialdini’s Introduction
About Dr. Robert Cialdini,
the “Godfather of Influence”
More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.
INFLUENCE AT WORK® is Proud to Work With:
Clients Influenced by Dr. Robert Cialdini’s Keynotes
“He blew everybody away. They were thrilled. In fact, afterward, one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.”
“Dr. Cialdini was a big hit. His message on influence is memorable and applicable across a broad range of contexts. He was the opening keynote speaker at the conference and got the conference off to a great start. One attendee remarked after his address that hearing his presentation was time and money well spent to attend the entire conference.”
“Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterward, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!”
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
Produce Lasting, Powerful Results.
Book Dr. Robert Cialdini for Your Upcoming Engagement!
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