Leadership Through the Power of Persuasion

Using Influence to Create New Opportunities

(Suggested length 45-60 minutes)

Move Your Influence in a Positive Direction

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert B. Cialdini extracts from this formidable body of work the six universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are: Reciprocation, Commitment/Consistency, Authority, Social Proof, Scarcity, Liking and Unity.

After this presentation, your team will be able to:

  • Use Dr. Cialdini’s powerful Seven Principles of Persuasion to compel others to say “Yes!” to requests
  • Understand how and why using the Seven Principles ethically is especially important and how to apply them optimally as a leader
  • Identify how leaders can persuade others without backlash
  • Recognize how leaders can use the Principles to most effectively create new teams
  • Provide leadership that brings out the leader in others
  • Avoid the mistakes that can sabotage a leader’s influence attempts
  • Recognize the highly effective piece of “psychological real estate” that exists right BEFORE your influence attempts

About Dr. Robert Cialdini, 

the “Godfather of Influence”

More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.

Clients Influenced by Dr. Robert Cialdini’s Keynotes

— Steven Mosey, PhD, Bose Corporation
— Dr. David M. Szymanski, JCPenney Chair of Retailing Studies & Director, Center for Retailing Studies, Mays Business School, Texas A&M University
— Tom Stroud, Cisco Systems
— Gregory J. Smith, PhD, Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

Produce Lasting, Powerful Results.

Book Dr. Robert Cialdini for Your Upcoming Engagement!

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Local Office Location

Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative