When the Science is Available, Why Use Anything Else?
What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers? How can we effectively establish our authority and trustworthiness with those we meet for the first time? When others are sitting “on the fence,” which principles of persuasion are most likely to spur them to act?
In this program, Dr. Cialdini answers all these questions and more by weaving compelling stories with evidence-based statistics. He will identify and explain the seven universal principles of persuasion that move others toward “Yes!” and how these scientifically tested principles produce lasting relationships and strong, long-term change.
After this presentation, attendees will be able to:
- Identify the universal Principles of Persuasion that have been both scientifically tested and validated in practice
- Recognize how the Principles incorporate the most effective individual persuasion tactics
- Employ the Principles ethically in ways that are best for business results
- Understand the conditions under which each Principle becomes most powerful
- Register how you can use the Principles to improve your professional (and personal) outcomes immediately
- Avoid the mistakes that can sabotage your influence attempts
A/V Requirements
Dr. Cialdini’s Introduction
Hi-Res Photos
About Dr. Robert Cialdini,
the “Godfather of Influence”
More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.
