Pre-Suasion: Opening the Door to Persuasion

A New Approach to Sales, Leadership, Marketing and Management

(Suggested length 45-60 minutes)

Leverage the Crucial Moment of Power

When your company needs that extra edge, understanding how to recognize and leverage that Moment of Power before a request can make a critical difference for your company’s sales, marketing, leadership and management.

This keynote explores the concept, rationale, and implementation of Pre-Suasion. There’s an under-recognized moment of power that comes right before a request is made. What goes into that moment can have dramatic effects our persuasion attempts.

After this presentation, learners will have the power to:

  • Recognize the highly effective piece of “psychological real estate” that exists right BEFORE your influence attempts
  • Leverage the pre-suasive moment before a request is made through images, words, and situations that you structure
  • Implant, pre-suasively, the most persuasive feature of your message into the consciousness of your audience
  • Learn the simple 2-step process to boost your success through pre-suasion
  • See how the truism “Timing is everything” applies to pre-suasion
  • Arrange for audiences to focus on the aspect of your communication you most want them to register
  • Recognize how Cialdini’s Principles incorporate the most effective individual persuasion tactics

About Dr. Robert Cialdini, 

the “Godfather of Influence”

More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.

INFLUENCE AT WORK® is Proud to Work With:

Clients Influenced by Dr. Robert Cialdini’s Keynotes

— Steven Mosey, PhD, Bose Corporation
— Dr. David M. Szymanski, JCPenney Chair of Retailing Studies & Director, Center for Retailing Studies, Mays Business School, Texas A&M University
— Tom Stroud, Cisco Systems
— Gregory J. Smith, PhD, Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

Produce Lasting, Powerful Results.

Book Dr. Robert Cialdini for Your Upcoming Engagement!

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Local Office Location

Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative