by Doron Krinetz | 21/12/2020
“Matt Barney participated in the workshop “What’s up with the human-animal?” A Naspers Leadership Catalyst Program Module on evidence-based psychologies for managers. Barney masterfully gave a presentation on The Principles of Persuasion and participants were eagerly...
by Doron Krinetz | 24/12/2020
“The CMCT program is demanding. It raised the bar for me as a professional educator and facilitator. I am credible in front of any audience with principles of persuasion – corporate or academic. The audit of my first POP workshop® was intimidating but worth it. I...
by Doron Krinetz | 24/12/2020
“This is a masterpiece by Robert Cialdini. It delves into the most important aspects of sales and marketing and is one of the most authoritative books on the subject despite its age. People think that the marketing arena is changing, but that is not quite true. The...
by Doron Krinetz | 19/12/2020
“There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “Influence: The Psychology of Persuasion”. With the rise of online marketing, it was, therefore, only a matter of time before the principles of influence that Mr....
