Check out this new animation describing the universal principles of the Science of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors...
One of our distinguished Cialdini Method Certified Trainers (CMCT), Mr. CK Khoo, will be hosting an open-to-the-public POP Workshop in Malaysia this June. Details: Venue: Eastin Hotel Penang, Malaysia Dates: June 21-22, 2012 Fee: RM2,000 For additional details:...
With all the buzz about the season five premiere of AMC’s Mad Men and the extra attention on advertising and changing people’s behavior, we thought we’d use this opportunity to provide you with a sample of the new book, Six Degrees of Social Influence: Science,...
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some...
