Discover the New and Expanded INFLUENCE: THE PSYCHOLOGY OF PERSUASION
Influence at Work® (IAW) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying proven and ethical influence strategies. Offering keynote presentations and training workshops, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations, and educational institutions. With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well-positioned to continue to maximize professional success.
Select Your Area of Interest
Keynotes
Dr. Cialdini’s engaging and content-rich keynotes translate the science into valuable and practical business applications.
POP® Workshop
In-person training to help your team ethically and effectively apply Dr. Cialdini’s Principles of Persuasion so they can hear “Yes” more often.
Books
Dr. Cialdini’s books, including Influence and Pre-Suasion have sold more than 7 million copies in 41 different languages.
Dr. Robert Cialdini’s Bestselling Books
Dr. Cialdini’s books are published in 41 different countries and have sold over 7 million copies. He is a New York Times, Wall Street Journal and USA Today bestselling author. He has been elected to membership in The National Academy of Sciences.
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How to Ethically Move Others to Say “YES!” to Requests
There’s a Principle for each of your most pressing influence challenges. Whether an important potential client is working with a competitor, you’re stuck in the beginning stages of a project or proposal, or you’re struggling to make a personal connection with a prospect or customer, The Seven Principles of Persuasion make up the blueprint that moves others to say “Yes!” to your requests.
We’ve carefully chosen the word “Principles” because these are authentic, ethical practices that are universally applied. No tricks, no schemes. Just real, proven, science-based strategies designed to help you increase your influence and consistently hear the answer you want: “Yes!”
Dr. Cialdini is the originator in the research and practice of the psychology of influence. He developed a unique program founded upon the ethical practice of influence and persuasion that leads to growth and success in business.
About Dr. Robert Cialdini
Dr. Robert Cialdini, the author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK® is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.
Dr. Cialdini has earned a world-wide reputation for his ability to
translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible.
“Not only was his lecture and the subsequent discussion fascinating but for weeks afterward I heard people here and elsewhere referring to his insights and examples. My sense is also that Robert’s work is being taken very seriously in Government so I hope that his research will come in time to be more fully reflected in public policy.”
Matthew taylor
The Royal Society for the Encouragement of Arts, Manufactures and Commerce London, England
“Bob Cialdini was the top-scoring speaker at our Financial Advisers Conference, where some awarded him scores above the maximum. Additionally, he was at the top of the speakers of the European Annual Meeting. Bob’s ability to bring together fundamental behaviors of vital importance, with the logic and scientific evidence that support his concepts, made the presentations particularly powerful. He presented in an attractive and entertaining way that held the interest of the audiences throughout both conferences.”
Colin Kelsey
General Manager, LIMRA Europe & Africa
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julie Groshens
Vice President, Conferences at Training Magazine Network
“Prepare to be dazzled. Bob Cialdini is the Godfather of Influence, and the original version of this book is already a classic. Whether you’re trying to influence, or understand how others influence you, this book will show you how.”
