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The ePrinciples of Persuasion Workshop™ (ePOP™) and Executive Coaching Solution

Watch Dr. Robert Cialdini as he explains the benefits of the on-line, on-demand Principles of Persuasion Workshop (ePOP)

Praise for the Instructor-led Principles of Persuasion Workshop:

— R. Craig Wilson, Sr. Vice President, Sales Manager, Northern Trust
— Thermo Fisher Scientific
— Edwin Chan, Account Executive, FedEx
— Glen Larson, President, Genesis Financial Technologies, Inc.
— Craig Smith, Director of Sales Taiho
— Enterprise Rent A Car

Dramatically Improve the Odds of Hitting Your Targets

Your sales team members are already good…but are they good enough? Are they leaving deals on the table? Drive sales to new heights and minimize risks with our new, self-paced ePOP Workshop and Executive Coaching solution which features 23-25 hours of interactive work, on the application of your most important sales opportunities.

Only the ePOP Workshop and Executive Coaching solution includes:

  • The new seventh Principle of Persuasion – Unity
  • Self-paced, convenient on-line short learning modules
  • New Cialdini Influence Assessment to make sure your sales professionals are fully proficient before applying to sales prospects
  • Cialdini Method Certified Executive Coach for one month, 30-minutes a week and unlimited mobile and artificially intelligent coaching to help sell and learn in between sessions with the coach
  • Opportunity to earn the Cialdini Certificate of Knowledge in Persuasion
  • An action plan to address the sales person’s most important influence challenge

The ePop Advantage


You spend millions on sales training but are not sure whether or not the training is sufficiently effective. Some sales people still underperform. You’re not entirely convinced that your sales teams are sufficiently better than your competition, especially for the biggest deals where there is extreme pressure to win.


All of your global sales teams can get training built by Dr. Robert Cialdini’s team, and coaching by Cialdini Method Certified Coaches. Everyone who touches the biggest deals, from sales professionals to business and technical people can use a shared mental model to sell high stakes with the highest odds of success.


Your CEO, COO and peers have great ambitions about your team making it rain. While you’ve invested in developing your team, you are often in the dark and frustrated with not knowing which sales teams are applying all their advanced sales skills to the biggest deals. Even when you’ve provided them sales coaching, you realize that busy sales professionals sometimes forget to apply their new skills in-between sessions with a sales coach.


You have dashboards that show you every team, region, and business unit’s progress at applying Cialdini’s methods to every sales deal while they’re being coached. Every sales professional on your team schedules artificially intelligent coaching to remind them to practice and journal. Their private Cialdini Method Executive coach monitors their journal, and answers questions in-between coaching sessions to make sure nothing is left on the table.


You know that your biggest, most strategic, multi-million dollar deals are complex, multi-stakeholder, multi-month sales processes. The biggest deals require international travel, and the valuable time of multiple levels of employees and management. But you struggle to make sure that your offering is positioned by every business, technical and sales person in its proper perspective, globally.


The ePOP Workshop and Executive Coaching solution makes sure that all global learners master Cialdini Principles and pass the Cialdini Influence Assessment before they ever pitch a prospect. Individual, group, and artificially intelligent coaching is available to de-risk the ethical application of these principles to every global deal. Individuals, groups and individual contributors all have a solution at a price that is affordable.

The INFLUENCE AT WORK® ePOP Workshop includes exclusive new features:

  • The nine-module training can be completed in segments at your convenience
  • Executive coaching is available for 30 minutes each week from a Cialdini Method Certified Trainer for one month
  • At the end of each module, put your new skills to use with a short, scientifically prepared assessment
  • ePOP is the only training that includes the seventh Principle – Unity
  • More Dr. Cialdini than any training – he appears in videos explaining the Principles of Persuasion

Principles of Persuasion (POP)®  training is available to individuals through our public influence training workshops, or as custom corporate/in-house training workshops.

About Dr. Robert Cialdini, 

the “Godfather of Influence”

More than a scientist, more than a speaker, New York Times bestselling author, Dr. Robert Cialdini, is recognized worldwide for his foundational research and ethical applications in the psychology of influence. He is the author of the groundbreaking book, Influence, and President of INFLUENCE AT WORK®. He is widely regarded as the “Godfather of Influence” due to years of scientific research on the psychology of influence.

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