“Although a co-worker and I had both studied Dr. Cialdini’s books and taken the Principles of Persuasion workshop we recently came across a problem that confounded us. We were just too close to it to apply the principles to it effectively. Fortunately, Dr. Phelps was...
“The Principles of Persuasion workshop held by certified POP trainer Anniken Fjelberg was a great introduction to the six universal principles that drive persuasion. The principles are highly relevant to all types of communication, both privately and professionally,...
Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll be good at it, because they’ve learned how to put proven influence...
