Jason Goldberg

“Social proof is the psychological cognitive bias popularized in Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.”

Mark Anderson, DDS, Ann Arbor, MI

“Although a co-worker and I had both studied Dr. Cialdini’s books and taken the Principles of Persuasion workshop we recently came across a problem that confounded us. We were just too close to it to apply the principles to it effectively. Fortunately, Dr. Phelps was...

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1.480.967.6070

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative