Betsy Levy Paluck, Professor of Psychology and Public Affairs, Deputy Director of the Kahneman Treisman Center for Behavioral Public Policy, Princeton University

“Like every psychologist, I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s INFLUENCE. This revised edition builds so meaningfully on the worn first edition sitting next to my desk–Influence will continue to clarify and inspire the art and science of persuasion for years to come.”