“Influence: The Psychology of Persuasion by Robert Cialdini, gives marketers superpowers. It hands over the keys of why we say yes and gives persuasion professionals a simple rule of thumb to go about their jobs”
Email Anniken Fjelberg Anniken Fjelberg, CMCT Cialdini Method Certified Trainer® Anniken earned her Master of International Marketing Management in 1994 from The Norwegian Business School (Norway), École Supérieure de Commerce de Grenoble (France), and City University...
Email Gail Rudolph Gail Rudolph, CFRE, CMCT Cialdini Method Certified Trainer® Gail Rudolph is an Executive Coach, Author and Trainer. She understands that behavior, human behavior, is the root of all business activity – successes, failures, wins, losses, sales – you...
By Steve Martin, CMCT When it comes to influencing others, delivering the right number of messages to support your proposal or proposition is going to be crucial. Too few, and your attempt might come across as halfhearted, indifferent or plain weak. But too many...
