“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.”  Guy Kawasaki

What Others are Saying about the New INFLUENCE

What Others are Saying about the

Over 60 New Concepts Added to this Edition, including:

The small change you can make to your web page to increase the number of visitors willing to provide personal information

The one thing a guy can carry to increase his chance of getting a woman’s phone number

How your small business can still use social proof ethically to successfully persuade potential customers and gain buy-in

And many more!

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You’ll learn Cialdini’s Universal Principles of Influence, including new research, new stories, new applications, new online examples, plus an entirely new universal principle of influence. Becoime an even more skilled persuader, and learn how to defend yourself against unethical influence attempts. You may htink you know these principles, but without understanding their simple yet important nuances, you may well be ceding their power to others.