by Doron Krinetz | 24/12/2020
“In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also...
by Doron Krinetz | 24/12/2020
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
by Doron Krinetz | 24/12/2020
“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and...
by Doron Krinetz | 24/12/2020
“For anyone interested in the science of persuasion, psychology professor Robert Cialdini has been the expert of choice since the 1970s. During his long career at Arizona State University, he has studied everything from the ways blood banks attract donations to...
by Doron Krinetz | 24/12/2020
“The CMCT certification process was one of the most rewarding experiences of my professional career. Bob and Greg, as well as the IAW staff, took a personal interest in ensuring that I was prepared to present my first Principles of Persuasion session at Kaiser...
