“The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many...
SPEAKING TOPIC Influence: The Ultimate Power Tool Produce Lasting Business Relationships and Strong, Long-Term Change (Suggested length 60-90 minutes) When the Science is Available, Why Use Anything Else? What can we do to shorten the time required to develop and...
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Mr. Steve Martin, CMCT & Dr. Robert Cialdini INFLUENCE – Science in Practice by Dr. Robert Cialdini I once attended a conference where I heard an academic described as someone who “ wasn’t satisfied with an idea that worked in practice until it had...
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, online applications, a new Principle for this edition,...
