by Doron Krinetz | 24/12/2020
“This is not an optional read if you’re in business or want to be in business. If you go into any category, niche or field and you run up against a competitor who has read and practices persuasion and you don’t…I can’t understate how much of a...
by Doron Krinetz | 24/12/2020
“Social proof is the psychological cognitive bias popularized in Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.”
by Doron Krinetz | 24/12/2020
“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.”
by Doron Krinetz | 24/12/2020
“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and...
