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by Doron Krinetz | 23/08/2021

“Cialdini is the ‘Godfather of Influence’. He is to Changing People’s Minds what Martha Stewart is to Changing Lifestyles.”“He influences almost every marketing, evangelism and sales decision that I make. His book, Influence: The Psychology of Persuasion is the...

Thank You – Quiz

by Eily | 12/07/2021

Thank you for taking our quiz! Discover more about the science of persuasion and how it can help you...

On Demand ePOP Workshops

by Eily | 10/06/2021

Anytime. Anywhere. On Demand ePOP® Workshops and Executive Coaching (ePrinciples of Persuasion) Powered by LeaderAmp grows leaders and teams using expert coaches, training and award-winning Artificial Intelligence. Dr. Cialdini Discusses the...

Workshop Testimonials

by Eily | 27/05/2021

Principles of Persuasion (POP) Training Testimonials “This workshop was very insightful and made absolute sense in terms of the Principles and their application. I am thankful for having the opportunity to attend.” – George D. Spedding, Vice President Claims,...

Dr. Cialdini’s Biography

by Eily | 12/05/2021

Dr. Cialdini’s Best-Selling Books Click here to buy books > Dr. Robert Cialdini’s Biography Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA...