by Doron Krinetz | 24/12/2020
“Social proof is the psychological cognitive bias popularized in Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.”
by Doron Krinetz | 24/12/2020
“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.”
by Doron Krinetz | 24/12/2020
“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and...
by Doron Krinetz | 24/12/2020
“This is a masterpiece by Robert Cialdini. It delves into the most important aspects of sales and marketing and is one of the most authoritative books on the subject despite its age. People think that the marketing arena is changing, but that is not quite true. The...
by Doron Krinetz | 24/12/2020
“This book is already a classic in terms of how to influence people and persuade them to do what you want, and how to protect yourself from persuasion by others. These are two must-have skills for leaders and you should continually work on improving them.”
