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3 Keys to Keep Your New Year’s Resolution

by Dr. Robert Cialdini | 29/12/2015 | Consensus

Many of us make New Year’s resolutions because…it’s a new beginning. As a matter of fact, research shows that we make more new commitments or start more new projects at the beginning of the year, the beginning of the month or even the beginning of the week....

How Influence Training Workshops Can Help Your Sales Staff

by Dr. Robert Cialdini | 02/12/2015 | Psychology of Persuasion

Many sales professionals have excellent instincts about what matters to their prospects and how those motivations tie in with buying decisions. Others rely more on training than instinct, and have developed effective techniques based on scientific research and...

Enter now! Twitter New Year’s Resolution Contest – Enter for a chance to win a Kindle Fire HDX

by Dr. Robert Cialdini | 29/12/2014 | Inside Influence Report

We want to help our followers keep their New Year’s resolutions using one of the Six Principles of Persuasion. The Principle of Commitment & Consistency states: “Once we have made a choice or taken a stand, we will encounter personal and interpersonal...

3 Drivers That Increase Your Influence – Part 3

by Dr. Robert Cialdini | 09/12/2014 | Inside Influence Report

By: Steve Martin, CMCT Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by triggering one of just three simple human motivations: 1) The...

3 Drivers That Increase Your Influence – Part 2

by Dr. Robert Cialdini | 18/11/2014 | Inside Influence Report

By: Steve Martin, CMCT In last month’s post we claimed that, despite an abundance of strategies used to influence the decisions and behaviors of others, researchers have found that the most successful strategies gain their persuasive strength by triggering one or more...