“Attending the Cialdini Method Certification Training was one of the best professional decisions I have ever made. The preparation and training I received were second to none. It allowed me to successfully implement the Principles of Persuasion course into my...
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the...
By Dr. Robert Cialdini In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner...
It’s been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first appeared. Lots of people have asked me why I...
