3 Drivers That Increase Your Influence – Part 2
By: Steve Martin, CMCT In last month’s post we claimed that, despite an abundance of strategies used to influence the decisions and behaviors of others, researchers have found that the most successful strategies gain their persuasive strength by triggering one or more...
So you THINK you know the best way to plan to reach your goals?
By Mr. Steve Martin Despite our best intentions, many of the goals we set for ourselves go unfulfilled. To improve our career prospects, we’ll research going to night school but not make it to class. We’ll purchase a health club membership, only to find our attendance...
3 Drivers That Increase Your Influence – Part 1
By: Steve Martin, CMCT In the recently published book THE SMALL BIG co-authored by Robert Cialdini, Noah Goldstein and myself, we make a bold claim. Despite there being hundreds, perhaps thousands, of individual persuasion strategies used across the workplace, nearly...
