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How You Can Sabotage Your Own Good Intentions

by Dr. Robert Cialdini | 02/04/2013 | Inside Influence Report

By Steve Martin, CMCT You do your best to recycle whenever you can, right? Maybe the company you work for has a pro-environmental policy that encourages staff to use less paper and to recycle as much as possible of that which is used. It certainly wouldn’t be...

Just for you, (insert your name here): A Stormy Lesson in Influence

by Dr. Robert Cialdini | 04/03/2013 | Inside Influence Report

By Steve Martin, CMCT In late October 2012 Hurricane Sandy bulldozed its way through the Caribbean and across the Mid-Atlantic before hitting land again in the North-Eastern United States causing a trail of destruction and devastation in its wake. Violent gusts...

The Backstory of Cialdini & His Research

by Dr. Robert Cialdini | 10/12/2012 | Inside Influence Report

This new article just came out from Psychology Today written by Dr. Douglas Kenrick Share and Enjoy...

Potential or Reality! When it Comes to Influencing Others, What’s More Persuasive?

by Dr. Robert Cialdini | 20/11/2012 | Inside Influence Report

By: Steve Martin, CMCT Whether you are looking to position your company as the obvious choice for that lucrative new contract or to position yourself as the obvious choice for that new promotion an important part of your influence strategy will be to highlight your...

See What You’ve Been Missing

by Dr. Robert Cialdini | 10/10/2012 | Inside Influence Report

The September Public Principles of Persuasion (POP) Workshop was a huge success. Recently, thirty smart and insightful people participated in the POP Workshop in the Phoenix area to learn how to ethically apply the Science of Influence in business. Our fearless...