Two, Four or Six? When Persuading, What Numbers of Claims is Most Effective?
By Steve Martin, CMCT When it comes to influencing others, delivering the right number of messages to support your proposal or proposition is going to be crucial. Too few, and your attempt might come across as halfhearted, indifferent or plain weak. But too many...
Two Types of Proposals. Which One is More Persuasive?
By Steve Martin, CMCT Imagine that you are preparing a proposal for a client and, having researched all the information, equipment, materials and resources that you will need to deliver the job, the time has come to commit to paper the only piece of information your...
