“The Principles of Persuasion workshop held by certified PoP trainer Anniken Fjelberg was a great introduction to the six universal principles that drive persuasion. The principles are highly relevant to all types of communication, both privately and professionally, and will be applied on a daily basis in my job within sales- and marketing. Anniken is a brilliant speaker that engages the audience with relevant tasks and constant dialogue while providing interesting and relevant examples to underline the activators and amplifiers of the six principles. Thank you Anniken – my journey with the PoP has just begun!”