Tim Eisenhauer

“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and...

George Anders

“For anyone interested in the science of persuasion, psychology professor Robert Cialdini has been the expert of choice since the 1970s. During his long career at Arizona State University, he has studied everything from the ways blood banks attract donations to...

Deborah Hixson, CMCT, Kaiser Permanente, Rockville, MD

“The CMCT certification process was one of the most rewarding experiences of my professional career. Bob and Greg, as well as the IAW staff, took a personal interest in ensuring that I was prepared to present my first Principles of Persuasion session at Kaiser...

Brian Ahearn, CMCT, State Auto Insurance, Columbus, OH

“The CMCT process is very worthwhile for several reasons. Most importantly, because of the time spent with Dr. Cialdini, Dr. Neidert, and the amazing IAW staff. Where else will you get to hone your persuasion skills in front of the world’s foremost expert in...

Drew Boyd, CMCT, University of Cincinnati, Cincinnati, OH

“The CMCT program is demanding. It raised the bar for me as a professional educator and facilitator. I am credible in front of any audience with principles of persuasion – corporate or academic. The audit of my first POP workshop® was intimidating but worth it. I...

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Tempe, Arizona

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative