Primoz Cigler

“The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many different situations. The variety of the techniques and experiments used in the book will help you become a better negotiator, but also it will open your eyes to how others are exploiting your human nature every day. Each chapter ends with the ‘How to Say No’ which also gives you meaningful advice on how to react when you find yourself in the situations when someone wants to obtain your commitment with different persuasion techniques.”