


PERSUASION – THE THIRD LEG
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some...
The Principles of Persuasion Aren’t Just for Business
By Eily VanderMeer, Director of Communications Updated July 2020 Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other. In the confines of a good relationship, there is a...
Pre-Suasion: Opening the Door to Persuasion
SPEAKING TOPIC Pre-Suasion: Opening the Door to Persuasion A New Approach to Sales, Leadership, Marketing and Management (Suggested length 45-60 minutes) Leverage the Crucial Moment of Power When your company needs that extra edge, understanding how to recognize and...