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Mad Men, Persuasion, Influence and the Science, Application, and Psychology of Robert Cialdini

by Dr. Robert Cialdini | 26/03/2012 | Academic, Books, CMCT, Dr. Cialdini, Psychology of Persuasion, Research, Science

With all the buzz about the season five premiere of AMC’s Mad Men and the extra attention on advertising and changing people’s behavior, we thought we’d use this opportunity to provide you with a sample of the new book, Six Degrees of Social Influence: Science,...

PERSUASION – THE THIRD LEG

by Dr. Robert Cialdini | 15/12/2011 | Academic, Authority, CMCT, Consensus, Consistency, Consulting, Dr. Cialdini, Psychology of Persuasion, Research, Science

In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some...

The Principles of Persuasion Aren’t Just for Business

by Dr. Robert Cialdini | 23/05/2016 | Inside Influence Report

By Eily VanderMeer, Director of Communications Updated July 2020 Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other. In the confines of a good relationship, there is a...

Pre-Suasion: Opening the Door to Persuasion

by Eily | 19/12/2020

SPEAKING TOPIC Pre-Suasion: Opening the Door to Persuasion A New Approach to Sales, Leadership, Marketing and Management (Suggested length 45-60 minutes) Leverage the Crucial Moment of Power When your company needs that extra edge, understanding how to recognize and...

Leadership Through the Power of Persuasion

by Eily | 19/12/2020

SPEAKING TOPIC Leadership Through the Power of Persuasion Using Influence to Create New Opportunities (Suggested length 45-60 minutes) Move Your Influence in a Positive Direction It is through the influence process that we lead, generate, and manage change. Like most...