The 6 Principles of Persuasion Can Get Your Kids Motivated!
This article is a classic. Too often people think the Principles of Persuasion are just for business. This article by Charlotte Phillips from THE TELEGRAPH in 2008 explains it all… read here. [efsbutton style=”” size=””...
2 Small but Powerful Persuasion Strategies You Could be Missing Today
By Steve Martin, CMCT & Noah Goldstein, PhD. At first glance, little appears to differentiate Berkshire Hathaway annual stockholders reports from other major corporations’. (Except perhaps the results – a $1000 investment in Berkshire stock in 1965 is worth around...
Something for Nothing: Doing Nothing Can be a Potent Persuasion Tool
By Steve Martin For nearly seventy years scientists who study the persuasion process have consistently revealed a simple, yet remarkable truth; when it comes to effectively influencing others, small changes can make a big difference. Examples abound, from the subtle...
