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Secrets from the Science of Persuasion by Robert Cialdini & Steve Martin

by Dr. Robert Cialdini | 27/11/2012 | Inside Influence Report

Check out this new animation describing the universal principles of the Science of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors...

Tipping Points – Five Lessons in Persuasion From Food Servers.

by Dr. Robert Cialdini | 13/12/2013 | Inside Influence Report

By Steve Martin, CMCT The humble restaurant has a number of features that make it a great place to better understand human decision making and study persuasion. Crowds of diners ensure that large numbers of homogeneous transactions take place. The menus, wine lists...

The 6 Principles of Persuasion Can Get Your Kids Motivated!

by Dr. Robert Cialdini | 28/12/2015 | Inside Influence Report

This article is a classic. Too often people think the Principles of Persuasion are just for business. This article by Charlotte Phillips from THE TELEGRAPH in 2008 explains it all… read here. [efsbutton style=”” size=””...

Something for Nothing: Doing Nothing Can be a Potent Persuasion Tool

by Dr. Robert Cialdini | 01/04/2014 | Inside Influence Report

By Steve Martin For nearly seventy years scientists who study the persuasion process have consistently revealed a simple, yet remarkable truth; when it comes to effectively influencing others, small changes can make a big difference. Examples abound, from the subtle...

Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion

by Dr. Robert Cialdini | 08/09/2016 | Pre-Suasion

By Dr. Robert Cialdini In July 2007, Kim Man-bok, the head of South Korea’s National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers hostage, and negotiations for their...