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How to Improve Your Internet Marketing with Social Influence

by Dr. Robert Cialdini | 29/12/2011 | Academic, Dr. Cialdini, Ethics, Liking, Psychology of Persuasion, Research, Science, Training

By Bobette Gorden More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and honestly, it is a good method to communicate the popularity of an issue, product, or service. In the battle for consumer...

Should I Stay or Should I Go?

by Dr. Robert Cialdini | 14/09/2011 | Academic, Consistency, Psychology of Persuasion, Research, Science

By Steve Martin, CMCT In a 1981 single that went on to feature in VH1’s Top 100 Greatest Hard Rock Songs, UK punk rock band The Clash asked “Should I stay or should I go?” The question posed in their song is likely to be asked as often today as it was upon its release...

UK Cialdini Certification Class: Bright, Innovative, Successful

by Dr. Robert Cialdini | 14/09/2011 | Academic, CMCT, Consulting, Dr. Cialdini, Psychology of Persuasion, Science, Training

Last month in the UK, Dr. Gregory Neidert and I were able to train, appreciate, and approve for the next step in the certification process, an impressive group of five new Cialdini Method Certified Trainers most of whom will work with our UK partner, Steve Martin, to...

Robert Cialdini, Ph.D.

by Dr. Robert Cialdini | 05/09/2009 | Inside Influence Report

Dr. Robert Cialdini has spent his entire career researching the science of influence earninghim an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Click here for more information on Dr. Cialdini...