“There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “Influence: The Psychology of Persuasion”. With the rise of online marketing, it was, therefore, only a matter of time before the principles of influence that Mr....
“Cialdini gave an incredibly illuminating talk. He began in the face of classical oratory tradition – with the big conclusion, ‘tell me what you pay attention to and I will tell you who you are.’ With astounding empirical evidence, we were persuaded...
“Cited by everyone from Tim Ferriss to Forbes, Dr. Cialdini is responsible for bringing the science of persuasion in an accessible way to the business world.”
“The Principles of Persuasion Workshop is an immediate return on investment. The information presented is grounded in a sound body of evidence and can be seamlessly integrated into sales and marketing strategies. In today’s competitive environment, anyone who...
