by Doron Krinetz | 24/12/2020
“This is not an optional read if you’re in business or want to be in business. If you go into any category, niche or field and you run up against a competitor who has read and practices persuasion and you don’t…I can’t understate how much of a...
by Doron Krinetz | 24/12/2020
“If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini shares are...
by Doron Krinetz | 24/12/2020
“In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also...
by Doron Krinetz | 21/12/2020
“Matt Barney participated in the workshop “What’s up with the human-animal?” A Naspers Leadership Catalyst Program Module on evidence-based psychologies for managers. Barney masterfully gave a presentation on The Principles of Persuasion and participants were eagerly...
