by Doron Krinetz | 24/12/2020
“This is a masterpiece by Robert Cialdini. It delves into the most important aspects of sales and marketing and is one of the most authoritative books on the subject despite its age. People think that the marketing arena is changing, but that is not quite true. The...
by Doron Krinetz | 24/12/2020
“This book is already a classic in terms of how to influence people and persuade them to do what you want, and how to protect yourself from persuasion by others. These are two must-have skills for leaders and you should continually work on improving them.”
by Doron Krinetz | 24/12/2020
“The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many...
by Doron Krinetz | 24/12/2020
“If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini shares are...
by Doron Krinetz | 24/12/2020
“The Psychology of Persuasion was written by Robert Cialdini, a world-renowned psychologist who has previously worked at many universities, including Stanford. His principles have stood well the test of time, and this book has topped the New York Times Bestseller...
