Influence at Work Blog
Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion
By Dr. Robert Cialdini In July 2007, Kim Man-bok, the head of South Korea's National Intelligence Service, flew to Afghanistan to confront a...
Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach...
I’ve been working toward September 6th for years. Here’s why.
It's been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more...
Great Pre-Suasion Moments in History: Queen Elizabeth I’s Powerful Speech
By Dr. Robert Cialdini In 1588, British troops massed against a sea invasion from Spain at Tilbury were deeply concerned that their leader Queen...
The Principles of Persuasion Aren’t Just for Business
By Eily VanderMeer, Director of Communications Updated July 2020 Webster’s defines a relationship as the way in which two or more people, groups,...
The Science Behind Why Some People Don’t Follow the Crowd
by Steve Martin, CMCT Social Proof - at some point most of us will have succumbed to its powerful draw. Perhaps we've chosen the busy restaurant...
When Expert Advice Creates Analysis Paralysis
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of...
Cialdini, Influence, and The Tim Ferriss Podcast: What You’ve Been Missing
In the venture capital and startup world, The Tim Ferriss Show podcast is a popular source for innovative ideas from some of the biggest names in...
3 Keys to Keep Your New Year’s Resolution
Many of us make New Year’s resolutions because…it’s a new beginning. As a matter of fact, research shows that we make more new commitments or start...
The 6 Principles of Persuasion Can Get Your Kids Motivated!
This article is a classic. Too often people think the Principles of Persuasion are just for business. This article by Charlotte Phillips from THE...
