The September Public Principles of Persuasion (POP) Workshop was a huge success. Recently, thirty smart and insightful people participated in the POP Workshop in the Phoenix area to learn how to ethically apply the Science of Influence in business. Our fearless...
By Dr. Robert Cialdini Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target–Justice Anthony Kennedy,...
Steven Barber successfully followed our twitter account through the month of January and was able to submit the titles of all 5 Cialdini recommended books into our raffle to win a Toshiba Thrive Tablet. His name, out of many, was drawn as our winner. We are very...
“Attending the Cialdini Method Certification Training was one of the best professional decisions I have ever made. The preparation and training I received were second to none. It allowed me to successfully implement the Principles of Persuasion course into my...
