by Dr. Robert Cialdini | 13/02/2012 | Books, Psychology of Persuasion, Research, Science
This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver In Six Degrees of Social Influence: Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different...
by Dr. Robert Cialdini | 02/02/2012 | Inside Influence Report
Steven Barber successfully followed our twitter account through the month of January and was able to submit the titles of all 5 Cialdini recommended books into our raffle to win a Toshiba Thrive Tablet. His name, out of many, was drawn as our winner. We are very...
by Dr. Robert Cialdini | 25/01/2012 | Academic, Authority, Consulting, Dr. Cialdini, Psychology of Persuasion, Research, Science
A new television program by Johan Romin and Erik Standstrӧm featuring Dr. Robert Cialdini delves into what is it that sweeps us into saying yes to messages publicly or in personal relationships. Click here to view the program with Dr. Cialdini that looks into...
by Dr. Robert Cialdini | 11/01/2012 | Academic, CMCT, Psychology of Persuasion, Research, Science
By Steve Martin, CMCT Even though we may not recognize it at the time, many of the choices that we make in our information-laden lives are essentially choices made without the bother of choosing. Government policy makers, 401K savings plans and car dealers alike all...
by Dr. Robert Cialdini | 29/12/2011 | Academic, Dr. Cialdini, Ethics, Liking, Psychology of Persuasion, Research, Science, Training
By Bobette Gorden More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and honestly, it is a good method to communicate the popularity of an issue, product, or service. In the battle for consumer...
by Dr. Robert Cialdini | 22/12/2011 | Academic, Dr. Cialdini, Psychology of Persuasion, Research, Science
By Bobette Gorden Recently in Spokane, a single gift of two diamond rings and one sapphire ring were wrapped in a dollar bill and dropped in a Salvation Army kettle anonymously. One of the diamond rings alone was assessed to be valued between $2,000 and $5,000....
by Dr. Robert Cialdini | 15/12/2011 | Academic, Authority, CMCT, Consensus, Consistency, Consulting, Dr. Cialdini, Psychology of Persuasion, Research, Science
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some...
by Dr. Robert Cialdini | 12/12/2011 | Dr. Cialdini, Psychology of Persuasion, Research, Science
After last week’s post on the attempt of Starbucks to give holiday gifts, I thought the following observation might be useful. John’s wife works for a large multinational financial services company – let’s call it “XXX Card” – which has thousands of employees. For...
by Dr. Robert Cialdini | 09/12/2011 | Academic, CMCT, Dr. Cialdini, Psychology of Persuasion, Research, Science
By Bobette Gorden The brain knows more than we realize. Why do we act so mindlessly? And how can we be more aware of how our brains work and how we can use them? For any business interested in marketing, there is another way to understand how to effectively...
by Dr. Robert Cialdini | 07/12/2011 | Psychology of Persuasion, Research, Science
By Bobette Gorden Recently, my friend told me about a holiday card she got from her Starbucks’ barista. It was handed to her when she came in the store to get her “usual” cup of coffee. It had her name on it (spelled correctly). And it included a Starbucks gift card....
by Dr. Robert Cialdini | 05/12/2011 | Academic, Dr. Cialdini, Psychology of Persuasion, Research, Science
In its rarely offered IN RETROSPECT section, the prestigious scientific journal, Nature, recently reviewed the book Influence, labeling it “Robert Cialdini’s revolutionary treatise on the science of decision-making.” That Nature would choose to provide an assessment...
by Dr. Robert Cialdini | 23/11/2011 | Inside Influence Report
By Bobette Gorden With the recent exposure of Penn State’s debacle, we were all reminded of the way some of the most innocent among us are treated. The idea that such innocents can be preyed upon by our neighbors, friends and even coaches is fightening. Almost just...
by Dr. Robert Cialdini | 10/11/2011 | CMCT, Consensus, Psychology of Persuasion, Research, Science
In nearly every sport, teams that play in their own stadium or ballpark tend to have a significant edge over their visiting opponents (Courneya & Carron, 1992). But does this “home field advantage” extend to other aspects of life, such as our ability to influence...
by Dr. Robert Cialdini | 02/11/2011 | Academic, Dr. Cialdini, Psychology of Persuasion, Research, Science
Because of Sunday’s big 60 Minutes interview with the Madoff family, we’ve received a number of requests to reprise the article written by Dr. Cialdini entitled: You don’t have to be a Dupe to be Duped: Lessons from the Madoff Affair. These are good lessons for us...
by Dr. Robert Cialdini | 25/10/2011 | Academic, CMCT, Dr. Cialdini, Liking, Psychology of Persuasion, Research, Science
By Steve Martin, CMCT Decisions are rarely made in a vacuum and as a result the order in which options and choices are offered becomes important. Regular readers of the Inside Influence Report will be familiar with the phenomenon of perceptual contrast – the...
by Dr. Robert Cialdini | 14/10/2011 | Inside Influence Report
Dear Readers, It’s just been brought to our attention that Dr. Diederik Stapel, one of the authors cited in Sweet Hooligans, Honest Salespeople and the Influence of Stereotypes is currently under investigation for producing fraudulent data. Because INFLUENCE AT...
by Dr. Robert Cialdini | 13/10/2011 | Academic, CMCT, Consensus, Dr. Cialdini, Liking, Psychology of Persuasion, Research, Science, Training
By Steve Martin, CMCT The French word stéréotype, originated in the late 18th century, was used to describe a process of printing or reproduction using a solid plate. It would be another fifty years before the word began appearing in the English language. By then its...
by Dr. Robert Cialdini | 11/10/2011 | Academic, CMCT, Consistency, Dr. Cialdini, Psychology of Persuasion, Research, Science
By Bobette Gorden Recently, the result of a fascinating set of studies sponsored by INFLUENCE AT WORK, BDO and the National Health Services UK (NHS)was released. Steve Martin, CMCT and director of the INFLUENCE AT WORK UK office led this research with Dr. Suraj Bassi...
by Dr. Robert Cialdini | 14/09/2011 | Inside Influence Report
Dear Readers, Our Inside Influence Report blog has undergone several changes in the past few years. Because of you and your enthusiasm for the information, the IIR has grown to almost 20,000 readers. We want to thank you all for your support, comments, suggestions and...
by Dr. Robert Cialdini | 14/09/2011 | Academic, Consistency, Psychology of Persuasion, Research, Science
By Steve Martin, CMCT In a 1981 single that went on to feature in VH1’s Top 100 Greatest Hard Rock Songs, UK punk rock band The Clash asked “Should I stay or should I go?” The question posed in their song is likely to be asked as often today as it was upon its release...
by Dr. Robert Cialdini | 14/09/2011 | Academic, CMCT, Consulting, Dr. Cialdini, Psychology of Persuasion, Science, Training
Last month in the UK, Dr. Gregory Neidert and I were able to train, appreciate, and approve for the next step in the certification process, an impressive group of five new Cialdini Method Certified Trainers most of whom will work with our UK partner, Steve Martin, to...
by Dr. Robert Cialdini | 05/10/2009 | Inside Influence Report
Following a successful career in sales, management, and training and development with a number of world-renowned companies, Steve Martin, CMCT has headed the UK office of INFLUENCE AT WORK for the last eight years. He is one of the most experienced and...
by Dr. Robert Cialdini | 05/09/2009 | Inside Influence Report
Dr. Robert Cialdini has spent his entire career researching the science of influence earninghim an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Click here for more information on Dr. Cialdini...
