By Bobette GordenBBC News Logo


The brain knows more than we realize. Why do we act so mindlessly? And how can we be more aware of how our brains work and how we can use them?

For any business interested in marketing, there is another way to understand how to effectively reach your market.

For any business that is dependent on clients, customers or patients keeping their appointments, here’s an instructive look at the UK research led by our own Steve Martin, CMCT. This research clearly shows how to decrease those costly and frustrating no-shows.

Join us on this BBC podcast, Brain Culture Part 3 from Nov 29th (28 minutes).

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