People attending a POP workshop.

Recently, thirty smart and insightful people joined us to learn how to ethically apply the Science of Influence at the public Principles of Persuasion (POP) Workshop. Our trainer for this two-day intensive influence skill building event was Dr. Gregory Neidert, director of Training for INFLUENCE AT WORK.

Although we all learned, we also laughed and experienced new material that took us to the next level of understanding and applying the potent research of Dr. Robert Cialdini. . Additionally we learned a methodology that will help us all use the Principles of Influence even more effectively.


Photo op at the POP workshop.

If you would like to join us for the next open to the public POP Workshop in September, our early bird deadline ends August 5th. This workshop has sold out for years. If your job includes the need to influence others inside or outside of your organization, join us this September so later you won’t have to hear, “We missed you!”.

Click here to see what you have been missing.

Here is what others just like you are saying:

People discussing POP materials.


“These were two days extremely well spent. This workshop is the perfect mix of theory and practice – big ideas and real world application.”

Author of Drive, Daniel Pink

“The framework provided by the Principles of Persuasion Workshop really helps you find other perspectives to the problem at hand.”

PharmaCoaching , Rodolfo Araujo

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