Public POP Workshop®

Introduction to POP Worshops by Dr. Cialdini
Public POP Workshops given by Dr. Gregory Neidert


“These were two days extremely well spent. This workshop is the perfect mix of theory and practice—big ideas and real world application.” – Daniel Pink, Author of Drive: The Surprising Truth About What Motivates Us

Click here for more images from past POP workshops


Do not miss the opportunity to reserve your place at the only workshop endorsed by, developed by and based on the groundbreaking research of Dr. Robert Cialdini, author of the New York Times bestseller, Influence: Science & Practice.

Join us and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice.

To date, participants from the following countries have come to Arizona to improve their knowledge and skills on the ethical application of the science of persuasion. These POP® participants have traveled from Hong Kong, The Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Mexico, Singapore and Norway.

Subscribe to the
Enter your email address below:


“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

Read More