Uncover the Proven Science for Business Success
Principles of Persuasion (POP) Workshop® Early Bird Registration
“The POP Workshop has fundamentally changed the way I view human behavior. This deeper understanding will guide my business in how we treat people, which as you know is the only way businesses succeed and endure.”
Aaron Hammons, Akesis, Inc
“This is the first course I’ve taken where with each new lesson introduced; I could not help but think about how I would apply it to a current business problem I am encountering.”
Edwin Chan, Account Executive, FedEx
“Excellent workshop and an outstanding leader! Wished I’d have learned about this material many years ago – it would have saved me a lot of headaches!”
Mariel Pereyra, Director of Compliance, American Express
When the Science Is Available Why Use Anything Else?
In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you. Want more advancement or responsibility? You must influence leaders to see the value you offer. And to be an effective leader, you must be able to influence others. In all respects, being able to influence others is the ultimate power tool.
Implement the Science of Persuasion for Lasting Results
You’re using words anyway. You might as well use the right words – the words that can influence others. If you want others to like you, trust you, help you, follow you, be open to your ideas, suggestions, and proposals… Then knowing what to say and when to say it makes a big difference!
Join us to explore how to ethically and effectively apply the Principles of Persuasion® to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. This inspiring, innovative, and invaluable POP workshop® is a cornerstone for any individual serious about effectively increasing their influence and improving productivity.Join the Waitlist
At the POP Workshop® You'll Discover and Practice How To:
Create and maintain trusted relationships
Avoid bungling away critical “moments of power”
Identify and utilize small, strategic changes for lasting results
Recognize the difference between what the science says and what others guess
Identify and apply the Principles in times of uncertainty
Recognize and resist unethical influence attempts
Meet Your Trainer
Gregory Neidert, PhD
Meet Your Trainer
Gregory Neidert, PhD
Dr. Gregory Neidert has been leading the Principles of Persuasion (POP) Workshop both in the U.S. and abroad for over 20 years and has been critical to its development and many revisions. In addition, in his role as Director of Training at INFLUENCE AT WORK, he leads the Cialdini Method Certified Trainer (CMCT) program and is responsible for coaching and mentoring the CMCTs.
Dr. Neidert taught in the Psychology Department of Arizona State University for over 30 years garnering him numerous awards and accolades. As an organizational consultant, he works with management and employees to help shape a working culture that is maximally adaptable to ever-changing internal and external organizational demands.
Developed by Dr. Robert Cialdini,
World-Renowned Social Scientist
Our approach to the influence process is based on the research and methods of the world’s foremost influence expert, Dr. Robert Cialdini. His seminal research into the six fundamental principles of influence forms the cornerstone of the training program.
Developed by leading researchers in the behavioral sciences, it is the first evidence-based program that can help you understand and apply the latest research to improve business outcomes dramatically.
Dr. Cialdini’s books are published in 41 countries and have sold over 5 million copies. He is a New York Times, Wall Street Journal, and Business Week Best Seller. He has been elected into the American Academy of Arts and Sciences and the National Academy of Sciences.
Don’t Miss This Opportunity!
The POP Workshop® is the only workshop endorsed by, developed by, and based on the groundbreaking research of Dr. Robert Cialdini, author of the New York Times bestseller, Influence: The Psychology of Persuasion. It’s been selling out for the last twenty years, and registration is limited, so don’t wait!
Principles of Persuasion Workshop®
Two-day workshop exploring how to ethically and effectively apply the Principles of Persuasion®
Thursday-Friday, November 5th & 6th , 2020
Early Bird Special:
$1,875 (Save $620!)
(Reg. $2,495. Offer Expires 4/3/2020)
Can’t Make it This Year? Sign up for early notifications for the next POP Workshop®
“This 2-day POP Workshop was a great investment of time and money. I’ve read the book multiple times, but the content of the workshop reinforced and built on it and does not feel redundant.”
-Justin deTray, Principal Advisor, Private Ocean
“The power in this course lies in the simplicity of the principles and approach. By making small, strategic and noticeable changes in how a person thinks about a situation, they can improve their ability to influence outcomes dramatically.”
– Martin Grenier, Ducks Unlimited, Inc.
“I’ve been studying Dr. Cialdini’s book for years now and I felt I had a great understanding of the topic and principles, but the POP Workshop made everything very concrete and the “nuances” of influence and persuasion memorable. The POP Workshop is “the glue” that makes it all “hang together.”
– B. Rowe, Wells Fargo