Public POP Workshop®

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“These were two days extremely well spent. This workshop is the perfect mix of theory and practice—big ideas and real world application.” – Daniel Pink, Author of Drive: The Surprising Truth About What Motivates Us

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Do not miss the opportunity to reserve your place at the only workshop endorsed by, developed by and based on the groundbreaking research of Dr. Robert Cialdini, author of the New York Times bestseller, Influence: Science & Practice.

Join us and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice.

To date, participants from the following countries have come to Arizona to improve their knowledge and skills on the ethical application of the science of persuasion. These POP® participants have traveled from Hong Kong, The Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Mexico, Singapore and Norway.

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Testimonials

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw

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