Tim Ferriss

“I think it is extremely important to understand human behavior or behavior modification before you focus on technology…You can spend a lot of time jumping from one tool to another without developing any core skill. So I would really encourage people to study books like Influence by Robert Cialdini…so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations. That is number one.”